PR News Post #21

This post isn't really dedicated to any well known or national PR news, but it is my own personal PR news!  I just got an internship this summer people!  I am so excited!  It is an internship in Washington D.C.  Not only is it an internship, but it is a public relations internship in the heart of our nation's capitol!  I am so excited to get all the experience that I need to get a great job once I graduate!  Although this is a very expensive internship,  they provide me with a place to live, and I get to take classes at Georgetown University!  I am so excited!  So that is my own personal PR news for the week!  

PR News Post #20

So I'm not sure if I have already talked about this in my PR news posts yet, but if so, I am sorry, but I just feel I need to say how I feel about this whole thing.  What is this thing I speak of?  Well, it is the "going green scam," or at least that's what I call it!  Here I am sitting on my couch trying to stay healthy by drinking my bottled water I just got out of the fridge.  Out of pure boredom, I start reading the label on the side of my "nestle pure life" water bottle.  What does it say?  The company has gone eco-friendly by making the bottle more friendly for the environment!  I just think this thing is so pathetic!  It is a plastic bottle people!  All these companies are using what their PR are people are telling them to do by "going green," when it actually does nothing different.  I guess I don't really have much proof.  I'm just going off my gut feeling, and it makes me angry!

Prospectus Letter (Final) - Team Awesomeness

Tara Alder

Community Youth Coordinator

435.716.9249

talder@loganutah.org

Summary: In order to continue the exceptional level of education and community service to the parents and children of Cache Valley, the After School Club program needs one or more grants equaling a value of at least $150,000.

Sponsor Appeal: Through the years your organization has been helping schools and education programs across the nation. It is nearly impossible to see a school that has not be directly helped by your hand. Your philanthropy has changed millions of lives, and now we ask that you help change the lives of the children in our program. Our After School Club is an organization that tutors children in need of assistance and helps them learn lesson that they may not be learning in school. We help them with communication skills and basic social skills, and teach them ways to negotiate lives challenges. Without the aid of a sponsor we may not be able to continue helping the children due to recent state budget cuts. We ask that you help us to keep helping the children.

Problem: Companies located in Logan city will benefit greatly from the funding of Logan Parks and Recreation's After School Club, not only because of the service they will be providing to hundreds of local children, but also because they will be helping to keep Logan community the safe and respectable place that it is.  After School Club is currently looking for giving companies in order to keep the program from being shut down due to lack of funding. Local companies need to realize the direct influence After School Club has on Logan city, which eventually leads to an effect on local companies themselves. If grants are not provided by local companies the ASC program will be shut down and will have terrible results on the community of Logan. Over the years ASC has been linked to lowering the rates of gangs and criminal activity and raising the rates of high school graduation and college enrollment. Without the help of local businesses, the extremely affordable and beneficial program will be finished, and parents will be left with no other solution of what to do with their children. Major portions of these children have parents that are working for local companies like the ones we are requesting grants from. If we we are not provided with these grants, employees may not be able to work the hours they currently take on. The benefits of funding the ASC program are worth far more than the simple donation we are asking for.

Solution: The solution to the problem at hand is a simple one. After we obtain the funding necessary to continue our services, we will lobby the state for a more secure budget. Once this is secured, we can continue our mission of helping children through hard times and educating them so they can be better prepared for the world.

Capabilities: Our organization has been operating now for 30 years. In this time, we have helped thousands of children. We are constantly improving our methods, and adhering to the time tested ones. Our director has been in the position for years and has proven herself through many hard times.

Budget: One or more grants equaling a value of at least $150,000 will contribute enough to keep the program running for another year.

- The actual minimum amount that is needed to keep the program running is $300,000, but whatever amount we can receive in grants will be matched by Logan City.

- A contribution in this amount would go towards paying enough employees to keep tutoring and supervising the children.

- This money would also go towards funding of school supplies, working supplies, and monthly field trips and service projects.

- This money is the minimum amount to staff approximately 24 employees in six different schools that occupy around 500 children or more.

We thank you for your time in looking over this. You have been a great support of education, and we look forward to your future endeavors.

Sincerely, Tara Alder

PR News #19

Today is a mini career day on campus for PR students. I think it is really cool they are trying to do more and more stuff like this for PR students seeing as how they are not recognized very well by the campus. I am a PR students, so I should be going to this right? Well, the truth is that I am not going to the PR career day. I have no explanation for this. To be honest, I just don't want to go ... honestly. I would rather die than go sit through lectures, workshops, and speeches about PR and what I need to do, and what I'm supposed to do. I appreciate the help people are offering, but I can't take any of it anymore. All I hear all day is I have to do this and that and then this and then that if I wanna have a career in the PR field. It gets me so worried and so stressed out because honestly, all I really want is to be successful in life. It that is with PR, then that is great, but if it's with something else, that is great to. As long as I find happiness and success somewhere along the line. But sometimes I just have to step back and go "wait a second, I'm only 19 years old! Can't I slow it down a bit!" I just feel like screaming sometimes and telling everyone to let me take a breath! So ... that is why I'm not going to PR day.

PR News Post #18

Why have blogs become what they are? I know we are constantly taught in all of our PR classes that blogs have more of an effect than we know. They are supposedly becoming this huge thing that we are supposed to do, but I just don't know if i agree with it all. I mean, it almost gets annoying to me. I don't know if it is just the fact that we can't interact as normal people anymore, or the fact that I just hate blogging. Well, truth be told, I actually quite enjoy blogging, but it is just the fact I know no one is reading this right now. No one ever reads my blogs, and no one ever will, and I am fine with that. So why do I have to keep writing in this stupid blog then?! I'll tell you why, because for some reason all my professors seem to think it is soooo important, and I am just letting everyone know that I am fed up. Are blogs really as revolutionary and industry changing as we have been taught? I think not! P.S. I totally didn't mean to rhyme there ... but hey, what do I care? No one's reading this anyway ...

PR News Post #17

I recently read one of my classmates news posts and I thought it was very interesting, so I am going to write about the same topic. What is this topic you ask? Well, it is a dog ... seriously, I'm not kidding people. I guess it might seems like more of a news story to mention it is the Obama family dog! All President elect Obama had to do was mention in his acceptance speech that his girls would be recieving a dog as reward for helping him through his campaign, and by the next morning stories were already generating about this. What type of dog do they want? When will he get it? How much will they pay? Will they rescue a shelter dog or get a purebred? All these stories because of one small statement, that might not have even been that serious in the first place. Now I call that great PR on Obama's side!

PR News Post #16

This news post is dedicated to something I find very PR related, but I didn't read on PR News or anything. It is about Britney Spears. Now I am not saying I'm a huge fan of her or just looking for a way to write another post. I am just pointing out that what her PR team has done for her the past few months has been brilliant. They took this fallen pop star who seemed as though she was a lost cause. She was losing custody of her children, fighting over a bitter divorce with her sloppy husband, and getting more and more mentally unhealthy. She was shown negatively in every tabloid for almost two years. I swear this girl could take a pee and it would hit the front page of the Enquirer! I think Britney's team of people finally realized what amazing potential she had for a comeback. With everyone seeing the pop star they idolized not many years ago turing into trailer trash, they all wanted their old Britney back. They all wanted to help her and see her have success. You couldn't ask for an easier PR job! People want this person to do well and clean up! They are waiting and watching for anything to happen, and it did! She has cleaned up, recorded a new record, and started getting positive stories written about her. Not to mention she has a hit single currently. I would say that's great PR!

PR News Post #15

The Entertainment Technology Center has recently began surveying 20-30 college students every week in order to help entertainment companies understand how the next generation of consumers are using "next generation" techniques to view and purchase products. What they found was that many young users on the popular and ever growing network of facebook see advertisements and marketing techniques, and they don't like it. These next generation consumers have grown up with all the marketing and they want the big companies to know they aren't stupid and they know when advertisements are being displayed on their profiles. When they see things like these, they feel it is no longer their profile, and it is upsetting to loyal fans of the Facebook site. I guess these companies just assumed a good place to market their products to young people would be where they are all the time, and that is online. What they didn't think about was that these young people spend so much time on these social networking sites that they have become experts, and they can tell when something changes. They can tell when their favorite place to go online everyday is starting to fill up with more and more ads and marketing junk, and I say I agree with them. Basically, stop, it's annoying!

PR News Post #14

Innovate or Die.  This was something I just read about in PR News.  It caught my interest not only because of the dramatic title, but also because I recently went to a presentation on campus which had the same title.  In the presentation, the President of this bag making company talked all about inovating every product in every company to stay with the customers needs and to overall stay in business.  Now I think it may be a little over dramatic to say "Innovate or Die,"  but I think the points they bring up are still very valid. People want change and innovation because that is what they expect in today's world of growing products and technology.  And it all goes back to an old saying; "Give the customer what they want!"

PR News Post 13

The article I just read talked about communicators in business fields and how they have difficulty with knowing what the CEO's of their companies want.  It went on to say that it is a challenge for them because they know what keeps them up at night.  They know all of this now because of surveys that CEO's completed from major companies such as IBM.  The reason why this can be such a hassle for someone in the company is because knowing what keeps someone up at night brings greater expectations for that individual to fulfill the needs of the CEO.  So it definitely has it's ups and downs.  I still think if I had the option of knowing what keeps my boss up at night or not, I would most definitely want to know.  The advantages for sure outweigh the disadvantages.

PR News Post #12

Wal Mart has recently stated they are still trying to become more energy efficient and they want to expand these efforts into China.  Now I know they aren't doing any harm to anyone or anything, but let me just say all this stuff about going green pisses me off!  Now I realize it's just good PR, but it is all just a huge scam.  Companies don't really care about "going green" or anything about the Earth for that matter.  All they want to to make more money.  If they lie and say they are going green, then people think they are being more responsible and respect them more.  Now this is exactly what great PR is supposed to do, so I realize I will eventually have to become one of these people I hate, but still, while I am not a professional in the field, let me just say that going green is crap!  

PR News Post #11

Wow, I just read a very interesting article in PR News.  It started off by talking about how all the senior executives of a company were on a plane that crashed in the South Pacific and now only one or maybe two people were left to manage the company.  I was thinking wow, this is really bad and I can't believe it happened.  Then when i clicked continue to read more I found out it didn't really even happen!  But it is based off true things.  The companies executives work with PR people to simulate real life crises like this.  This helps other employees see what it would be like and what they would have to actually do in an event like this.  I think this is taking things to a level that is a little extreme, but I guess in the long run it really would help to prepare for a crisis like this.

PR News Post #10

What type of PR could $1 billion buy?  This was the topic of a PR blog that I read.  At first I thought, wow, that would be great to have all that money just for PR, but then as I read on I realized it was a little more complicated.  What would you do with all that money?  Who would you put in charge?  How would you manage it?  Now I know eventually I hope to be at the top of a big PR firm somewhere, and it really scared me to think I might be the person that has to manage everything and answer all these questions.  I just don't know who I could trust and make sure they do a good job as individuals and as a team.  I guess that is exactly why it is so important to hire good employees in PR.

PR News Post #9

On the PR News Blog there was an article about anti-social media.  I thought it was very interesting.  The writer talked about when she went to a church event and the church leader asked everyone to take two minutes to get to know everyone and just introduce themselves.  She noticed, like many, that no one really did this.  Everyone sat staring at their watches waiting for the time to be up.  I know exactly what she is talking about.  This stuff happens all the time and it is funny because people are really not as social as we think!  I like when she called it "forced socialization."  Then she went on to explain she thinks people are become more friendly and social online rather than in real life.  Now if you ask me that is going to become a serious problem really fast!

PR News Post #8

I was reading an article about how PR and Advertising are in serious threat the next couple of years.  Now to be honest, this is something that I always worry about with majoring in PR.  I just don't know if I will have a secure job in the future, and also one that has a great salary.  In the article, they said that with the way the economy is headed, businesses are going to have to start "trimming the fat."  What that means basically is only keeping employees on board who are absolutely necessary.  Now I am not agreeing with them, but I can see why they would cut PR and Marketing people first.  Just because they are things the business can run without.  Well, in the short term they will be OK, but when it comes to longterm effects of cutting these people, that is a whole other story.  The business will suffer greatly because they haven't had great advertising, or kept a solid relationship with the public.

PR News Post #7

Okay, so I promise this is the last time I will talk about Sarah Palin, but I was just reading my latest issue of Entertainment Weekly and she was on the cover.  It was talking about how she has saved Saturday Night Live this season.  I think this was great PR on her part to go on the show after they have had Tina Fey on constantly giving uncanny impressions of her.  It showed the American public that she has a sense of humor and that she can poke fun at herself.  She also showed how gracious she is.  She just has an ability to connect with everyone, and whether you like her or not, I feel everyone can connect with her.  Obviously this is true, because SNL had it's highest ratings in almost ten years when Palin came on.  Now what does that tell you?  People want to see her!  I think when they did see her on the show it helped boost her reputation a lot to everyone.  Now that is great PR ...

Media Pitch: Final

Subject:  Do What You Love, No Matter the Paycheck…

 

Dear Courtnie,

            Just wanted to let you know that USU professor Preston Parker has set up his own association for everyone and anyone to get involved with.  The Cache Valley Area Investors Association was created by Parker to let people know they can choose to work at a job they love, even if it isn’t the highest paying.

            Meetings for CVAIA are held every other Thursday at the Cache County Chamber of Commerce on 160 N. Main St.  Parker said he encourages anyone interested in the association to come by.  He referred to the meetings as a “non-threatening environment.”  People can come and ask any questions they have about careers and finances.

            I have a ton of more useful and valuable information about this association and Parker’s intentions with it.  I am free this Friday between the hours of 12p.m. and 3p.m. We could get together and discuss how it affects students at USU.

Thanks,

Nick Peterson

801-803-9687

Press Release 4: Final

FOR IMMEDIATE RELEASE

Oct. 14, 2008

Contact Info:

Tara Alder

Community Youth Coordinator

435.716.9249

talder@loganutah.org

HELP THE CHILDREN OF CACHE VALLEY

After School Club Program Seeks Support From Residence of Cache Valley

 

            --LOGAN, Utah--  The long running After School Program of Cache Valley is in jeopardy of being shut down.  The program, which is run by Logan Parks and Recreation, provides an educational and skill building place for children K-5 in Cache Valley to attend.  Leaders and other associates of the program are asking community members in Logan to help keep ASC alive.  The program is funded entirely by grants provided by various companies and the state itself.  Utah’s state legislator is considering pulling the program from cache valley schools.

            “Without the support of Logan city the program will definitely be finished,” Community Youth Coordinator Tara Alder said, “This includes everyone involved with the community in any way.  We need help from principles, teachers, parents, and even long time Logan residence.”

            Alder, who is the head of the program, said help from residents could include anything such as writing letters to Logan council members, promoting the program to other residents, and even personal donations.  Alder also said a fund raising event for ASC called “Lights On Afterschool” is currently in the works.  She said this event would be around the Christmas holidays and would involve participation from all staff and children in the program.

            ASC leader Megan Hanselman expressed her concern for the program and it’s reputation.  She said the program is not given the respect and admiration it deserves.  Hanselman explained that the program is vital for young students and their future.

            “I don’t think the people of Cache Valley and the state legislators will realize how important After School Club is until it is actually gone, and that’s sad,” Hanselman said, “We’re not just playing games with these kids.  We are teaching them valuable skills and life lessons that they may not be getting at home, and if that’s not appreciated by the state, I don’t know what is!”

            Hanselman went on to explain the kids enrolled in this program are in their for good reasons.  She said help from everyone in Cache Valley was vital to keeping the program around. 

            “Nobody is going to listen to what we are fighting for if we are not voicing our feelings to the city and state leaders,” Hanselman said, “If word spreads about our cause and the correct information gets around to everyone, I think we have a shot at saving the program.”

The ASC program is provided to six elementary schools in the valley, and it includes over 400 children.  Logan Parks and Recreation is asking for help in any way to keep this admirable program running.  Alder said if anyone has any further questions or concerns they can contact her any day of the week during her office hours                              -Nick Peterson-

 

 

 

--END--

PR News Post 6

I just read an aritcle about Oprah Winfrey and her snubbing Sarah Palin from being on the show. There was question whether or not she was biased and wouldn't have her on the show because she didn't want to promote her. Really? People are actually questioning this? Of course she is bias!!! She wants Obama in, which is fine and great for her, but she still has to remember it is nice to see both sides of a story. I know she is not held up to journalistic standards, but it would be nice if she thought about all the viewers that watch her show and what there feelings might be about this. I don't understand why Palin is getting beat up so much by everyone for every little thing she does. This is just like Hilary Clinton. The media kept her from getting the presidential nomination by showing Obama as the hero and her as the wench. Now they are going to do the same thing with Palin by not getting her into office, no matter what it takes.

PR News Post 5

I just read about a company that just released the new designs for their cook tops in New York City.  Not only did they just create the designs and start to sell them, they had a great PR event held to promote them.  The event included three top chef's from the area cooking on the stove tops.  It was set up in a reality competition style.  The event attracted hundred of people and over 300 journalists and interior designers.  Talk about getting your product noticed by the public and written about in a positive way!  Kudos to whatever PR person set this up!  They have great event planning skills.

Press Release 4: 1st Draft

FOR IMMEDIATE RELEASE

Oct. 9, 2008

 

Nick Peterson

780 E 1000 N #19

Logan, UT 84321

nicholas.peterson@aggiemail.usu.edu

 

HELP THE CHILDREN OF CACHE VALLEY

  After School Club Program Seeks Support From Residents of Cache Valley

 

            --LOGAN, Utah--  The long running After School Program of Cache Valley is in jeopardy of being shut down.  The program, which is run by Logan Parks and Recreation, provides an educational and skill building place for children K-5 in Cache Valley to attend.  Leaders and other associates of the program are asking community members in Logan to help keep ASC alive.  The program is funded entirely by grants provided by the state.  Utah’s state legislator is considering pulling the program from cache valley schools.

            The ASC program is provided to six elementary schools in the valley, and it includes over 400 children.  Logan Parks and Recreation is asking for help in any way from the residents of Logan.  The head of the program, Tara Alder, said help from residents could include anything such as writing letters to legislature, promoting the program to other residents, and even personal donations.  Alder also said a fund raising event for ASC is currently in the works.  She said this event would be around the Christmas holidays and would involve participation from all staff and children in the program.

            ASC leader Megan Hanselman expressed her concern for the program and it’s reputation.  She said the program is not given the respect and admiration it deserves.  Hanselman explained that the program is vital for young students and their future.

            “I don’t think the people of Cache Valley and the state legislators will realize how important After School Club was until it is actually gone, and that’s sad,” Hanselman said, “We’re not just playing games with these kids.  We are teaching them valuable skills and life lessons that they may not be getting at home, and if that’s not appreciated by the state, I don’t know what is!”

            Hanselman went on to explain the kids enrolled in this program are in their for good reasons.  She said help from everyone in Cache Valley was vital to keeping the program around. 

            “Nobody is going to listen to what we are fighting for if we are not voicing our feelings to the state leaders,” Hanselman said, “If word spreads about our cause and the correct information gets around to everyone, I think we have a shot at saving the program.”

 

 

 

--END--

PR News Post 4

Okay, so I will start by letting everyone know I didn't read about this subject in a PR News article, but that doesn't change the fact it still involves mass amounts of PR. This subject is the media and Sarah Palin. They paint her as this unexperienced evil villian with no intelligence or dignity. Why portray her this way, when someone who is also unexperience like Obama gets painted as a national hero for Americans everywhere? Palin is a women running for VP! That should be respected! Why is bias still so present in our news media today? You would think after having it drilled into our heads constantly throughout our journalism education we would understand to represent everyone fairly and objectively. Now I understand news companies have to get the viewers and ratings they need to stay in business, but is it really worth it to stay in business when you are left with a poor journalistic reputation? Shouldn't that rep be something that is valued above everything else? It is your reputation about your job, not only your job, but the career you have chosen for your life. Why throw it all away for ratings?... As I type this, I realize the reason why people do this. The one thing that will constantly effect our world and everything in it. What is this one thing that is so powerful and influential? MONEY! I guess I can't get angry for someone trying to get ratings and money in today's world.... maybe...

PR News Post 3

The article I just read told about the value of blogs in the PR industry today. To tell the truth, I actually found most of it pretty surprising. That said, the more than 900 communications professionals who responded to a survey voiced a mixed bag of concern, skepticism and optimism over the value of the blogs and social networks that are currently being implemented within their organizations. Why do people underestimate the power of a common blog? Yes, in all reality, it may not have an immediate effect on a product or company, but has anyone considered the long term effects? If the blogger world is out there talking about your company, and all they have to say are bad things, at first it may not seem like anything, but after awhile, the word begins to spread. Within a couple of months, weeks, or even days, your company has a terrible rep with the public. All of this is result of maybe one simple blog. As PR people, we have to stay on top of this and realize the power of the common everyday blogger!

Media Pitch

Subject:  Do What You Love, No Matter the Paycheck…

 

Dear Courtnie,

            Just wanted to let you know that USU professor Preston Parker has set up his own association for everyone and anyone to get involved with.  The Cache Valley Area Investors Association was created by Parker to let people know they can choose to work at a job they love, even if it isn’t the highest paying.

            Meetings for CVAIA are held every other Thursday at the Cache County Chamber of Commerce on 160 N. Main St.  Parker said he encourages anyone interested in the association to come by.  He referred to the meetings as a “non-threatening environment.”  People can come and ask any questions they have about careers and finances.

            I have a ton of more useful and valuable information about this association and Parker’s intentions with it.  I am free this Friday between the hours of 12p.m. and 3p.m.  We could get together and discuss how it affects students at USU.

Thanks,

Nick Peterson

801-803-9687

Press Release #3: Final

FOR IMMEDIATE RELEASE

Sept 26, 2008

 

Contact Info:

Preston Parker

Founder/President

cachevaia@gmail.com

www.cvaia.com

 

DO WHAT YOU LOVE, NO MATTER THE PAYCHECK

Cache Valley Area Investors Association founder Preston Parker Encourages People to Do What They Love

  LOGAN, UT – Local Utah State University professor Preston Parker is encouraging everyone to find something that they love and make a career out of it, regardless the salary. He is the President and Founder of Cache Valley Area Investors Association, which was created for people seeking financial independence.  This association is for people who are interested in making a change in their lives.

  “People need to know they can work at a job they love, and know they are not doing it for the money.” Parker said, “They can still be financially well off, and in a short amount of time.”

  Meetings for CVAIA are held every other Thursday at the Cache County Chamber of Commerce on 160 N. Main St.  Parker said he encourages anyone interested in the association to come by.  He referred to the meetings as a “non-threatening environment.”  People can come and ask any questions they have about careers and finances.  Parker said he wants people to learn how to achieve happiness by doing what they love and not thinking about the money involved.

  “Money is not happiness,” Parker said, “The only time money involves happiness is for people needing the basic necessities in life, and after that money is no longer happiness.”

  Parker has developed what he calls a “risk pyramid.” This is a system for people to achieve financial independence.  It works with people investing in certain things step-by-step in order to reach this financial independence

Parker said, “People need to get to a point where their monthly passive income surpasses their monthly expenses.  When they have reached that point, they have achieved Financial Independence.”

People in America have ample opportunity and options to be able to work in a job they enjoy.  Understanding and managing passive income makes this possible. There are many associations which are helping educate people in how to truly become financially independent.  Cache Valley Area Investors Association based in Logan, Utah, is one such organization.  It was founded in July 2007 and currently has 50 members.

 

--END--

PR News Post #2

I just read the article on PR News' Website about responding to online critics and I think it was really helpful advice to PR people in the industry.  They used very good and current examples to help demonstrate their points, so I think that helped make it a better article also.  The three T's is something that I will have to try and remember when I am actually in my PR career.  Timing, Target, and Tone.  They all make sense, and they all work if you think about each one individually, and as a whole.  There are a lot of negative online critics, so it was good for them to write this article to help people out who don't know how to handle it.

PR News Post #1

I recently read an article on the PR news Website titled Measuring Social Media Efforts: How & Why You Need to Do It...  I found it to be very interesting.  At first I didn't understand exactly what the topic was when they said "social media," but now I understand it.  Social media can be anything in media, usually on the Web, that keeps people interacting.  The best example I think they used was discussion boards and blogs.  They mentioned eventually these types of things might replace focus groups, and this would effect the PR industry greatly.  I totally agree with this article.  Not only do I feel this way, but I am also learning about these specific things in more than one of my classes.  I find it very interesting, but also cool that we can slowly move as a society towards technology as a way of communicating.  I know some people feel this is not a good thing and we are losing people skills as a result of texting, blogs, myspace, etc.., but I don't feel that.  Becoming technologically aware does not effect people skills for most people.  The only time I see this happening is when someone takes technology to an extreme and shuts themselves out from the world.  Well, there are my thoughts...  Take them as you may!  If that makes any sense...

Draft Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE

Sept 26, 2008

 

Contact Info:

Preston Parker

Founder/President

cachevaia@gmail.com

www.cvaia.com

 

DO WHAT YOU LOVE, NO MATTER THE PAYCHECK

Cache Valley Area Investors Association founder Preston Parker Encourages People to Do What They Love

  LOGAN, UT – Local Utah State University professor Preston Parker is encouraging everyone to find something that they love and make a career out of it.  He is the President and Founder of Cache Valley Area Investors Association, which was created for people seeking financial independence.  This association is for people who are interested in making a change in their lives.

  “People need to know they can work at a job they love, and know they are not doing it for the money.” Parker said, “They can still be financially well off, and in a short amount of time.”

  Meetings for CVAIA are held every other Thursday at the Cache County Chamber of Commerce on 160 N. Main St.  Parker said he encourages anyone interested in the association to come by.  He referred to the meetings as a “non-threatening environment.”  People can come and ask any questions they have about careers and finances.  Parker said he wants people to learn how to achieve happiness by doing what they love and not thinking about the money involved.

  “Money is not happiness,” Parker said, “The only time money involves happiness is for people needing the basic necessities in life, and after that money is no longer happiness.”

  Parker has developed what he calls a “risk pyramid.”  This is a system for people to achieve financial independence.  It works with people investing in certain things step-by-step in order to reach this financial independence

Parker said, “People need to get to a point where their monthly passive income surpasses their monthly expenses.  When they have reached that point, they have achieved Financial Independence.”

People in America have ample opportunity and options to be able to work in a job they enjoy.  Understanding and managing passive income makes this possible.  There are many associations which are helping educate people in how to truly become financially independent.  Cache Valley Area Investors Association based in Logan, Utah, is one such organization.  It was founded in July 2007 and currently has 50 members.

 

--END--

Burger Planet Press Release FINAL

FOR IMMEDIATE RELEASE

September 25, 2008

 

Contact Info:

James E. Muellenbach III, CEO

123 Healthy Way

Gary, IN 46401

james@burgerplanet.com

877-765-4321

 

JAYNE PETERSEN ANNOUNCED AS NEW SPOKESPERSON FOR BURGER PLANET

Burger Planet Unveiling New Menu of Healthy Food For Customers Considering Heart Healthy Choices

 

GARY, IN -- Burger Planet is introducing a new menu of health items.  This is why they have hired fitness guru Jayne Petersen to be there new spokesperson.  Petersen has signed a contract with Burger Planet in order to promote their new health campaign in broadcast and print ads.  She will be featured along with the original mascot Corny the Clown.

            When asked why she accepted the offer to be Burger Planet’s new spokesperson Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Petersen was chosen to help announce this new and healthy menu for Burger Planet because of her successful transformation of talk show host Opal Whitcomb.  The public saw her not only help Whitcomb lose 75 pounds, but also keep it off. Petersen is also a published author. Her book, "Looking Good in a Leotard" shot up the bestseller list and remained there for a solid year, a record in the self-help industry.

"I emphasize a message of moderation.” Petersen said, “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

Fruit packages are only one of the new health items that have been added to the Burger Planet menu.  They have recently began adding white meat chicken breasts to their menu along with the option to have the chicken wrapped in lettuce in case they are on a low-carb diet.  Another new heart healthy choice that has been added on the menu is a new line of gourmet salads.  Burger Planet has tested all the new health items and found they were very popular with women.

James E. Muellenbach III, company CEO, said that Burger Planet cares about its customers, and that is why they have succeeded for so many years.  He said they always listen to their customers and put them first.

Muellenbach said, “I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Burger Planet would also like to let already loyal customers know they will still have the same great tasting items that have always been a part of Burger Planet.  This addition of healthy items to the menu was created in order to satisfy the needs of other customers.

 

Nicholas Peterson

Public Relations Executive

123 Healthy Way

Gary, IN46401

nicholasp@burgerplanet.com

877-123-4567

 

--END--

Burger Planet Press Release (1st Draft)

Contact Info:                                                         

James E. Muellenbach III, CEO

123 Healthy Way

Gary, IN 46401

 james@burgerplanet.com

877-765-4321

JAYNE PETERSEN ANNOUNCED AS NEW SPOKESPERSON FOR BURGER PLANET

 

GARY, Indiana – Sept. 23, 2008 -- Burger Planet is healthier than it ever has been.  That is why Burger Planet has hired fitness guru Jayne Petersen to be there new spokesperson.  Petersen has signed a contract with Burger Planet in order to promote their new health campaign in broadcast and print ads.  She will be featured along with the usual mascot Corny the Clown.

            When asked why she accepted the offer to be Burger Planet’s new spokesperson Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Petersen was chosen to help announce this new and healthy menu for Burger Planet because of her successful transformation of talk show host Opal Whitcomb.  The public saw her not only help Whitcomb lose 75 pounds, but also keep it off. Petersen is also a published author. Her book, "Looking Good in a Leotard" shot up the bestseller list and remained there for a solid year, a record in the self-help industry.

Petersen said, "I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

Fruit packages are only one of the new health items that have been added to the Burger Planet menu.  They have recently began adding white meat chicken breasts to their menu along with the option to have the chicken wrapped in lettuce in case they are on a low-carb diet.  Another new heart healthy choice that has been added on the menu is a new line of gourmet salads.  Burger Planet has tested all the new health items and found they were very popular with women.

James E. Muellenbach III, company CEO said that Burger Planet cares about its customers, and that is why they have succeeded for so many years.  He said they always listen to their customers and put them first.

Muellenbach said, “I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Burger Planet would also like to let already loyal customers know they will still have the same great tasting items that have always been a part of Burger Planet.  This addition of healthy items to the menu was created in order to satisfy the needs of other customers.

Principles and Values

The PRSA Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. The document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise.  The Public Relations Society of America (PRSA) is committed to ethical practices. The level of public trust PRSA members seek, as we serve the public good, means we have taken on a special obligation to operate ethically.  The value of member reputation depends upon the ethical conduct of everyone affiliated with the Public Relations Society of America. Each of us sets an example for each other - as well as other professionals - by our pursuit of excellence with powerful standards of performance, professionalism, and ethical conduct.  

This came straight from the PRSA code of ethics, and I believe it really tells you a lot about how important values and ethics are in today's society.  It becomes even more important when dealing with any type of journalism, whether it be news writing, public relations, or anything meant to be put in the public eye.  In order for journalism to stay alive and always remain credible to our society, we as journalists must maintain strict principles and values.  The reason for these strict rules among journalists is because without the publics trust and faith in us, we are nowhere.  Our careers wouldn't exist anymore without the basic trust and faith from the public eye.  The public may not realize it, but we (journalists) are just as important to them.  Without us, they wouldn't have anyone to trust but themselves, and they don't have the time to dig into issues and events like we do.  Most information would be solely of word of mouth.  All of this can account for why journalists take their principles and values so seriously.

As far as the difference between principles and values, at first I found it very difficult to determine what it was, but I can say what I've found out about both.  In simple terms, values are the building blocks of principles, while principles show how values are related to each other.  That may seem like an unclear way of putting it, but that is the best way I can explain it.  That is what I came up with after reading about it in different places.

Press Release - Final Draft

FOR IMMEDIATE RELEASE

September 11, 2008

 

Preston Parker

President

ABC Real Estate LLC

123 Creative Way, Logan, UT 84341

801-555-4567

 

NEW HELP FOR CACHE VALLEY’S HOUSING MARKET

ABC Reality Looking for Credible Investors

 

--Logan, UT— Preston Parker, president of ABC Real Estate, is looking for wealthy and credible investors in order to help support a new housing development technique for Cache Valley residents.  The system is called Land Trust, and was developed by Bill Gatten. Parker said it is a way to help out the current housing market situation facing America.

 “People who participate in this system Gatten has developed can expect a 10 percent to 20 percent return off their initial investment within two to three years.” Parker said, “ We can help people and also get a return from their investment.”

 ABC Real Estate is trying to help middle class American’s here in Cache Valley. Parker said this system will help Cache Valley residents who are facing home foreclosure, bad credit scores, and possible eviction.  He said to get the system going, ABC wants to let the valley know they are here and looking for investors.

 This new housing investment system involves four types of beneficiaries, including a seller, creditor, investor, and resident.  Parker said the investors help potential residents with bad credit scores by taking a loan out in their own names for them.  The resident then makes small payments to their investor every month to pay off the loan.  Once the house is paid off and worth more than the initial investment, it can be sold to make a profit.  Parker said all four beneficiaries involved with the investment come out with more than they started with and a better credit score.

 Parker said potential investors would be residents with knowledge or previous experience with housing situations, great ownership mentality, and preferably lots of money.  Parker said he wants investors who are interested in creative real estate.  He said residents who are interested about investing in this housing system, or anyone looking for more information can go to www.landtrust.net.

 

 Nick Peterson

Public Relations Director

--End--

Draft Press Release

FOR IMMEDIATE RELEASE Septemeber 5, 2008 Preston Parker President ABC Real Estate LLC 123 Creative Way, Logan, UT 84341 801-555-4567 NEW HELP FOR CACHE VALLEY’S HOUSING MARKET Bill Gatten Developed System to Help Middle Class America --Logan, UT-- Bill Gatten of ABC Real Estate is looking for wealthy, and credible investors in order to help support his housing development technique. Gatten’s system is being used by Preston Parker, who is president of ABC Real Estate in Logan, Utah. Gatten has developed a way to help out the current housing market situation facing America. Potential investors would be Americans with ABC Real Estate is trying to help middle class American’s here in Cache Valley. Parker said this system will help Cache Valley residents who are facing home foreclosure, bad credit scores, and possible eviction. “People who participate in this system Gatten has developed can expect a 10 to 20 percent return off their initial investment within two to three years.” Parker said, “ We can help people and get a return from their investment.” This new housing investment system involves four types of beneficial investors including a seller, credit, investor, and resident. Parker said all four beneficiaries involved with the investment come out with a benefit in the end. He said everyone can expect a higher return, and improvements in credit scores. Nick Peterson Public Relations Director

Letter to Cousin

Dear Caden, How are you doing these days? I am writing to let you know how I am doing up at Utah State University. I remember last time we spoke about what I was majoring in, and you didn’t quite understand what it was. Now I am going to let you in on the world of public relations and what it is all about. I hope to give you a better understanding of what I will be working towards at USU. Public relations isn’t what you might think. At first mention of this field of work, most people tend to think it is only for social people who are good with meeting others. There is actually a lot more to public relations than just that. Our professors tell us there are three things you need to be good at in order to be successful in public relations. First, one needs to be not only a great writer, but someone who loves writing in general. When working in public relations one will find that writing is key to landing a good job and being successful at that job. The second thing needed for public relations is conducting research for a client or event. The last important key to public relations is building a great working relationship with all media. When saying media, I am referring to other journalists, editors, newspapers, and broadcasting stations. Now that I’ve told you what I feel are the three important things one needs to have in order to be successful in the field of public relations, I can explain exactly what it is we do as public relations experts. Once I graduate with my degree there are many different areas of work to get into, but they all involve the three important things I told you about. Most public relations jobs include event planning, speech writing, advertising, political advising, or maybe even working for an actual PR firm. At a public relations firm, they will take in clients or businesses and help them have a positive image in the public eye. Employees at the firm might help clients reach out to their community, make advertisement, or get the word out about that companies quality product, service, or employees. Well Caden, now you can see what I will most likely be doing with my future and also have a better understanding of what I am studying. Now you know that public relations is a very important field of work, and it requires the three main concepts I have informed you of. I hope you have a great school year, and eventually find out what you would like to do with your future career opportunities. Sincerely, Your cousin Nick

First Post!

Hello everyone out there in the blogger world! My name is Nicholas Crandall Peterson, but you can just call me Nick, or Mr. Peterson! I hope to accomplish a lot with this blog. I want to show how fun and outgoing I am, along with showing my professional Public Relations skills. I'm here and ready to blog!