PR News Post 3

The article I just read told about the value of blogs in the PR industry today. To tell the truth, I actually found most of it pretty surprising. That said, the more than 900 communications professionals who responded to a survey voiced a mixed bag of concern, skepticism and optimism over the value of the blogs and social networks that are currently being implemented within their organizations. Why do people underestimate the power of a common blog? Yes, in all reality, it may not have an immediate effect on a product or company, but has anyone considered the long term effects? If the blogger world is out there talking about your company, and all they have to say are bad things, at first it may not seem like anything, but after awhile, the word begins to spread. Within a couple of months, weeks, or even days, your company has a terrible rep with the public. All of this is result of maybe one simple blog. As PR people, we have to stay on top of this and realize the power of the common everyday blogger!