PR News Post #14

Innovate or Die.  This was something I just read about in PR News.  It caught my interest not only because of the dramatic title, but also because I recently went to a presentation on campus which had the same title.  In the presentation, the President of this bag making company talked all about inovating every product in every company to stay with the customers needs and to overall stay in business.  Now I think it may be a little over dramatic to say "Innovate or Die,"  but I think the points they bring up are still very valid. People want change and innovation because that is what they expect in today's world of growing products and technology.  And it all goes back to an old saying; "Give the customer what they want!"