Burger Planet Press Release FINAL

FOR IMMEDIATE RELEASE

September 25, 2008

 

Contact Info:

James E. Muellenbach III, CEO

123 Healthy Way

Gary, IN 46401

james@burgerplanet.com

877-765-4321

 

JAYNE PETERSEN ANNOUNCED AS NEW SPOKESPERSON FOR BURGER PLANET

Burger Planet Unveiling New Menu of Healthy Food For Customers Considering Heart Healthy Choices

 

GARY, IN -- Burger Planet is introducing a new menu of health items.  This is why they have hired fitness guru Jayne Petersen to be there new spokesperson.  Petersen has signed a contract with Burger Planet in order to promote their new health campaign in broadcast and print ads.  She will be featured along with the original mascot Corny the Clown.

            When asked why she accepted the offer to be Burger Planet’s new spokesperson Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Petersen was chosen to help announce this new and healthy menu for Burger Planet because of her successful transformation of talk show host Opal Whitcomb.  The public saw her not only help Whitcomb lose 75 pounds, but also keep it off. Petersen is also a published author. Her book, "Looking Good in a Leotard" shot up the bestseller list and remained there for a solid year, a record in the self-help industry.

"I emphasize a message of moderation.” Petersen said, “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

Fruit packages are only one of the new health items that have been added to the Burger Planet menu.  They have recently began adding white meat chicken breasts to their menu along with the option to have the chicken wrapped in lettuce in case they are on a low-carb diet.  Another new heart healthy choice that has been added on the menu is a new line of gourmet salads.  Burger Planet has tested all the new health items and found they were very popular with women.

James E. Muellenbach III, company CEO, said that Burger Planet cares about its customers, and that is why they have succeeded for so many years.  He said they always listen to their customers and put them first.

Muellenbach said, “I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Burger Planet would also like to let already loyal customers know they will still have the same great tasting items that have always been a part of Burger Planet.  This addition of healthy items to the menu was created in order to satisfy the needs of other customers.

 

Nicholas Peterson

Public Relations Executive

123 Healthy Way

Gary, IN46401

nicholasp@burgerplanet.com

877-123-4567

 

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